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[Success Story] How Kee Wah Bakery increases customer engagement with Messenger Recurring Notification?

by | Jun 14, 2022

Digital transformation has altered how your company communicates with consumers, how you position your brand against competitors, and how you advertise new products or services. Hong Kong traditional bakery brand – Kee Wah Bakery is also keeping up with the trend. Their success story will surely give you some new ideas!

Recurring Notification

Sanuker

Digital transformation has altered how your company communicates with consumers, how you position your brand against competitors, and how you advertise new products or services. Hong Kong traditional bakery brand – Kee Wah Bakery is also keeping up with the trend. Their success story will surely give you some new ideas!

Regular tastes of relevant messaging: High opt-ins and open rates

Kee Wah Bakery is a leading bakery chain with storefronts in Hong Kong, China, Taiwan, and the United States. Despite having a solid social media presence, the Kee Wah Bakery team was looking for innovative ways to further promote their online business. With Sanuker’s messaging solution, they were able to make use of the latest recurring notification feature newly launched by Messenger to reach 80% engaged customers opting-into their regular news update in Messenger and increased coupon open rate from 0.3% to 30% through Recurring Notifications.

10 Days Coupon Distribution Campaign: Click to Messenger Ad + Recurring Notification 

Sanuker designed a 10 days coupon distribution campaign for KeeWah Bakery in an attempt to boost up the number of loyal customers. A “Click to Messenger ad” is arranged to promote the campaign and users can click into Messenger to redeem the coupon by subscribing to KeeWah’s recurring notification.  

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Within 10 days, the results were remarkable, 80% of engaged customers opted into Recurring Notification and 30% increase in coupon open rates. The most important was that their consumers wanted to continue receiving updates and more interaction with Kee Wah Bakery through Messenger after the campaign, generating on-going customer engagement even after the campaign ends!   Click here to learn more

 

Contact us and start improving your business with the power of conversational chatbots.

Consumers have been overwhelmed with promotional emails which often have very low open rates. If your company also has a Facebook page, Recurring Notification can be a great tool for you to increase customer stickiness. Schedule a free consultation with Sanuker now and we’ll be pleased to help you automate your conversations with customers!

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