UGL Workshop has launched its first Kickstarter campaign for its leather wallet series. On the chatbot, backers can learn more about the inspirations behind the creation, view the product gallery, read the product pricing and even back the project.

Significance

• 85% of backers will talk to chatbot before they really go to back the project
• 95% of users went through the inspirations and stories behind the scene
• Direct 40% of traffic to Kickstarter campaign page