Toyota Hong Kong
Toyota Motor Corporation (TMC) is a top ten Fortune Global 500 enterprise, and ranks among the world’s leading global corporations. Toyota is one of the world's largest automobile manufacturers, selling 7.5 million models annually on all five continents.
Industry | Automobile
Sienta Campaign Chatbot
FunctionsPlatform
Promotion, Game, Live ChatFacebook
Number of conversationsCampaign Period
40,000+Sept 2017

To facilitate promotion of the model Sienta, Toyota Hong Kong has adopted the use of Facebook Messenger chatbot. Chatbot helps build a solid user profile through asking questions which are related to driving behaviour or user preference. It helps the brand understand their customers more thoroughly and customize more appropriate targeting content.

Significance

  • Convert 1M+ revenue through online chatbot to offline test drive
  • 92% of quiz completion rate, out of which 50%+ are interested in booking a test drive
Toyota AI
FunctionsPlatform
Branding, Information Display, Customer Service, Live Chat, BookingFacebook
Number of conversationsCampaign Period
200,000+Sept 2017 to present

Toyota AIToyota AI

Riding on the success of Sienta Campaign Chatbot, Toyota Hong Kong continues to partner with us and turn the chatbot into a long-term project awhich helps handle all the incoming enquiries coming through their Facebook page.

Chatbot will guide users through the journey with choices and lead them to various pre-defined paths. Once the chatbot can identify their interests, such as booking for a test drive and asking for price plan, it will automatically create a ticket and alert the sales team on another messaging app. Sales team can then communicate with the users with this cross-app live chat capability.

Significance

  • The pioneer to adopt the use of chatbot with live chat system in the automobile industry
  • Shorten 70% lead response time
  • Live chat system enables immediate communication bridge between consumers and staffs
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