Plutux
Plutux is a cryptocurrency exchange that empowers traders with customizable, user friendly advance trading features in a mobile centric, gamified and ethical environment.
Industry | Banking & Finance
Plutux Chatbot
| Functions | Platform |
| Branding | Telegram, Facebook |
| Number of conversations | Campaign Period |
| 10,000+ | Aug to Dec 2018 |
Plutux has launched a company chatbot last year on two social media platforms: Facebook Messenger and Telegram. The chatbot is used to storytell its company story and behind-the-scene to traders so they can get to know more about cryptoexchange, blockchain and Plutux. Plutux also used the chatbot as a medium of news broadcast for information such as latest events, release of whitepaper and newsletter.
Significance
- The first Telegram chatbot in the industry
- 40% more newsletter subscription rate from chatbot compared with that from official website