IWC Schaffhausen
IWC Schaffhausen, is a luxury Swiss watch manufacturer located in Switzerland. IWC is a subsidiary of Switzerland-based Richemont Group. IWC is notable for being the only major Swiss watch factory located in eastern Switzerland.
Industry | Watchmaking
Watch Quiz Chatbot
FunctionsPlatform
Game, BrandingFacebook
Number of conversationsCampaign Period
350,000+Dec 2016

Do you know which watch best fits you? In 2017, IWC Schaffhausen rolled out the first chatbot in watchmaking industry to help watch lovers find out the best watch that fits their style and personality.

Guiding the users through a 5-question short quiz, chatbot will calculate and suggest the most suitable watch based on the answers the users have selected. They can share the watch result to friends or publish it onto the wall. They can also fill out to subscription form to keep themselves posted to IWC Schaffhausen’s latest activity.

Significance

  • First chatbot in the watchmaking industry to promote branding and boost customer engagement
  • On average, a customer will play twice to compare the watch results and go deep down to different conversation paths
Santa Chatbot
FunctionsPlatform
Customization, BrandingFacebook
Number of conversationsCampaign Period
220,000+Dec 2017

Watch Quiz Chatbot campaign has attracted quite a number of users to subscribe their Facebook Messenger chatbot. Catching the wave of the this campaign, IWC Schaffhausen has decided to roll out another chatbot campaign in the next winter: Santa Bot in Christmas 2017.

Santa Bot is a three-question quiz chatbot. Only fans who accept the challenge and answer the questions correctly will be awarded with a customized Christmas greeting GIF with their name on it.

Significance

  • The first and the only GIF generator experience on chatbot in watchmaking industry
  • Successful branding and user education through gaming experience
New Year Chatbot
FunctionsPlatform
Customization, BrandingFacebook
Number of conversationsCampaign Period
180,000+Jan 2018

Right after Christmas, IWC Schaffhausen celebrated the beginning of 2018 with another similar conversational experience. Instead of creating a Christmas GIF, users can generate a New Year GIF this time.

Significance

  • Customized GIF generator experience
  • Successful branding and user education through gaming experience
IWC 150th Anniversary Chatbot O2O Campaign
FunctionsPlatform
Game, Branding, Information Display, Booking, O2OFacebook
Number of conversationsCampaign Period
640,000+April to June 2018

In 2018, IWC Schaffhausen celebrated its 150th anniversary with a special pop-up event complemented with an online chatbot game. During April to June, they have set up a beautifully deocrated pop-up store to display the new Jubilee watch collections and other popular watch collections of the brand.

“Nestled inside the pop-up is a little cafe manned by Urban Coffee Roaster, with coffee served in cups paired with coffee sleeves featuring IWC watches. There are also interactive digital stations where watch enthusiasts can play games with a chatbot and other attractions.” -SCMP

IWC 150th Anniversary Chatbot O2O Campaign

IWC 150th Anniversary Chatbot O2O Campaign

IWC 150th Anniversary Chatbot O2O Campaign

IWC 150th Anniversary Chatbot O2O Campaign

The digital O2O campaign converts online traffic on chatbot to offline traffic to store visits. The chatbot is divided into two parts: (1) brand story and (2) chatbot game.

(1) Brand Story Users can click to read the story and history behind each watch collection and learn more about the inspiration and creativity of the watchmakers. Users can follow the timeline to know more about the brand.

(2) Chatbot Game Different QR codes and secret codes are hidden in the pop-up store. Users need to visit the store in person and find out the keys to unlock next level through a treasure hunt experience. There are in total 3 checkpoints before users can redeem a tote bag from the staff. The last question will impluse human touch by diverting users to on-site salesman so staffs can further introduce IWC watches to customers.

Significance

  • Convert online traffic to offline store visit
  • Averagely 200+ people visited the pop-up store and finished the chatbot game
  • Around 50-60% of users return to visit store even they are not at the nearby location at first
Internal Product Chatbot
FunctionsPlatform
Quick Search, CSV, WorkflowWorkplace
Number of conversationsCampaign Period
100,000+Mar 2017 to present

Besides external client-facing chatbots, IWC Schaffhausen also utilizes chatbots for internal workflow use. They have rolled out a Workplace chatbot for staffs to quickly search for watches under the brand. Chatbot will guide users through a series of filtering questions and narrow down to specific watch results. Staffs do not need to flip through the hundreds-page catalogue for only one watch while customers are just waiting.

We have also developed a datasource system for client to upload the information source simply in .CSV format so they just update the excel file whenever there are new updates of watches.

Significance

  • Easy update of information through .CSV importing function
  • On average, saves up to 4 minutes of staff handling time
4/F, Tungtex Building, 203 Wai Yip Street, Kwun Tong, Hong Kong
Sanuker Inc. Limited © Copyrights 2019.
Terms and Conditions