FWD
FWD is the insurance business of investment group, Pacific Century Group. FWD offers life and medical insurance, general insurance, employee benefits, and financial planning.
Industry | Banking & Finance
iFWD Quick Quote Chatbot
FunctionsPlatform
Game, QuoteFacebook
Number of conversationsCampaign Period
48,000+Aug 2018

Instead of getting quote on website only, iFWD Taiwan introduces a new platform for quick quote request: Facebook Messenger Chatbot. iFWD Taiwan provides a quick quote of car insurance through chatbot in less than 3 questions. The result collected is immediately transferred to iFWD’s official site for a more personalized experience on in-app webview.

iFWD Quick Quote Chatbot

Significance

  • Introduce social media platform as a channel to provide insurance quick quote
  • API integration with client’s technical team to do one-way data transfer from chatbot to website
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