Facebook
Facebook Inc. is an American online social media and social networking service company based in California. It has more than 2.2 billion monthly active users as of January 2018.
Industry | Social Media
Spring Dinner Chatbot (Hong Kong & Taiwan)
FunctionsPlatform
GameFacebook
Number of conversationsCampaign Period
2000+Feb 2018

Every year, Facebook Asia Pacific will host an annual spring dinner for its valuable guests to express gratitude to their support. Towards the end of the dinner, there is a table prize lottery session which is carried out on Facebook Messenger chatbot this year.

Facebook Spring Dinner 2018

At the reception table, guests will be able to register their attendance on chatbot by scanning the QR code. Each table has unique QR code which can identify if the guests are sitting on the correct table. Guests can then select their one of their favourite emoji for the lottery session later. Instead of drawing an emoji ball out of a box, this year the master of ceremony draws the emoji on screen by just typing out simple commands. All guests can see the lucky draw process and lottery result on their mobile phones altgoether.

Significance

  • First celebrity in Hong Kong to adopt the use of chatbot for fans engagement and personal branding
  • Full use of push panel to set and send scheduled messages
  • Boost 80%+ fans engagement
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