Plutux

Company Name: Plutux
Industry: Banking & Finance

Plutux is a cryptocurrency exchange that empowers traders with customizable, user friendly advance trading features in a mobile centric, gamified and ethical environment.

Plutux Chatbot

Functions

Branding

Platform

Telegram, Facebook

Number of conversations

10,000+

Campaign Period

Aug to Dec 2018

Plutux has launched a company chatbot last year on two social media platforms: Facebook Messenger and Telegram. The chatbot is used to storytell its company story and behind-the-scene to traders so they can get to know more about cryptoexchange, blockchain and Plutux. Plutux also used the chatbot as a medium of news broadcast for information such as latest events, release of whitepaper and newsletter.

Significance

  • The first Telegram chatbot in the industry
  • 40% more newsletter subscription rate from chatbot compared with that from official website

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