Ngong Ping 360

Company Name: Ngong Ping 360
Industry: Tourism, Public Transport

Ngong Ping 360 is a gondola lift on Lantau Island in Hong Kong and a subsidiary of the MTR Corporation. Ngong Ping Cable Car connects downtown Tung Chung and Ngong Ping on Lantau Island. Adopting a safe and reliable bi-cable ropeway, the cable car is first-of-its-kind in Hong Kong.

EQ-Pass System




Facebook, WeChat, Kiosk

Number of conversations


Campaign Period

July 2017 to present

We have all been there, arriving at a tourist spot feeling excited until we see the long queue that kills the thrill. To better execute crowd control measures, we co-created with Ngong Ping 360 to develop the “NP360 EQ-Pass System” to optimize travelers’ experience.

The project goal is to avoid long queues outside Ngong Ping 360 and to help tourists better utilize their travelling time. Tourists need to first select the package they want to purchase and the number of people travelling along, upon confirmation to accept terms and conditions, an assigned EQ-pass ticket with a QR code will be generated. Tourists just need to show their EQ-pass tickets to the staff to validate their tickets.

The EQ-Pass system is available on three platforms: Facebook Messenger, WeChat and physical vending machines. Tourists can either get EQ-pass online on Facebook Messenger or WeChat chatbot, or get EQ-pass offline at on-site vending machines. Tourists who get online EQ-pass and also confirm to receive reminder will receive a push notification when it’s almost their turn.

The EQ-pass system supports both Tung Chung station and Ngong Ping station, the former one for riding cable car up to the mountain while the latter one for going back down to the city.


  • Parallel use of online chatbots with offline kiosks and still be able to consolidate and manage data in just one single database
  • Cut off up to 60% of waiting time

More Case Studies