Mattel

Company Name: Mattel
Industry: Toy

Mattel Inc. is an American multinational toy manufacturing company founded in 1945 (NASDAQ: MAT). It is the world’s second largest toy maker in terms of revenue.

Educational Gaming Chatbot

Functions

Game

Platform

Web

Number of conversations

40,000+

Campaign Period

Oct 2018 to Feb 2019

As a world leading toy manufacturer, Mattel instills the same set of company values to their employees across the world. The aim is to develop a healthy and cheerful working environment while maintaining the high output of quality products from different teams. Mattel’s Educational Gaming Chatbot is deployed to the rest of the world starting from Hong Kong office, providing a fun and interactive way to communicate those values to all Mattel staffs. The chatbot will guide staff to search for clues in the office as well as challenging them with brain teasers. Once they have completed, each of them will receive a gift coupon as a token of appreciation.

Significance

  • Chatbot proves to be an effective communication tool to educate learners
  • A global launch in all its main offices across APAC region and Europe

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