Single 9up Campaign
Game, Matching, O2O
Number of conversations
Nov to Dec 2018
On 11 Dec 2018, we collaborated with the other GT Studio business units to kick-off the unprecedented “Single 9up O2O Matching Campaign”. In fact, the campaign starts almost a month before the event date. It has come to our attention that single people usually won’t go to cinema and watch movies alone. We would like to pair up singles through this campaign to help them find their movie partners so they can enjoy the movie time together.
At the initial stage, we rolled out a matching chatbot on Facebook page to attract applications. Participants will need to go through the chatbot guidance to provide a selfie and an audio note to introduce themselves. They will be able to select their preferred maatching criteria as well. Participants need to pay HK$50 as an entry fee in order to successfully join the campaign.
At stage 2, participants will be given only one shot to select partners they would like to invite to the movie night. Pick like for yes and dislike for no. Once there is a mutual like between two people, they will be automatically matched.
At final stage, matched pairs will be invited to join the movie night hosted in Emperor Cinema at Central. They will enjoy the movie together, but not alone this time.
- Attracted over 500 paid participants
- Successfully matched 30 pairs and reached over 70% attendance