FWD

Company Name: FWD
Industry: Banking & Finance

FWD is the insurance business of the investment group, Pacific Century Group. FWD offers life and medical insurance, general insurance, employee benefits, and financial planning.

iFWD Quick Quote Chatbot

Functions

Game, Quote

Platform

Facebook

Number of conversations

48,000+

Campaign Period

Aug 2018

Instead of getting quote on website only, iFWD Taiwan introduces a new platform for quick quote request: Facebook Messenger Chatbot. iFWD Taiwan provides a quick quote of car insurance through chatbot in less than 3 questions. The result collected is immediately transferred to iFWD’s official site for a more personalized experience on in-app webview.

 

Significance

  • Introduce social media platform as a channel to provide insurance quick quote
  • API integration with client’s technical team to do one-way data transfer from chatbot to website

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