FWD

Company Name: FWD
Industry: Banking & Finance

FWD is the insurance business of the investment group, Pacific Century Group. FWD offers life and medical insurance, general insurance, employee benefits, and financial planning.

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iFWD Quick Quote Chatbot

Functions

Game, Quote

Platform

Facebook

Number of conversations

48,000+

Campaign Period

Aug 2018

Instead of getting quote on website only, iFWD Taiwan introduces a new platform for quick quote request: Facebook Messenger Chatbot. iFWD Taiwan provides a quick quote of car insurance through chatbot in less than 3 questions. The result collected is immediately transferred to iFWD’s official site for a more personalized experience on in-app webview.

Significance

Introduce social media platform as a channel to provide insurance quick quote
API integration with client’s technical team to do one-way data transfer from chatbot to website