
CLP
Energy Saving Chatbot
Functions
Game, Promotion
Platform
Number of conversations
30,000+
Campaign Period
March 2018
To advocate the concept of energy efficiency, CLP has made a chatbot to engage with the general public and introduce them different ways to save energy. Users can watch a short video to find out the best way to save energy after selecting their zodiac signs.

Significance
- Achieve 10,000+ video views in total
- On averge, users will click to learn more up to 4 zodiac signs