CLP

Company Name: CLP
Industry: Public Organization

CLP Power Hong Kong Ltd. is an electric company in Hong Kong. It is one of the two main electric power generation compaines in Hong Kong as well. Its core business remains the generation, transmission, and retailing of electricity.

Energy Saving Chatbot

Functions

Game, Promotion

Platform

Facebook

Number of conversations

30,000+

Campaign Period

March 2018

To advocate the concept of energy efficiency, CLP has made a chatbot to engage with the general public and introduce them different ways to save energy. Users can watch a short video to find out the best way to save energy after selecting their zodiac signs.

Significance

  • Achieve 10,000+ video views in total
  • On averge, users will click to learn more up to 4 zodiac signs

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