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Toyota Hong Kong Success Story

The company has increased automation by getting most customers to buy directly via chat and decreasing phone calls.

The pioneer to adopt the use of chatbot with live chat system in the automobile industry

70%

Shortened lead response time

Live chat system enables immediate communication bridge between consumers and staffs

toyota-logo
Company Name: Toyota Hong Kong
Industry: Automobile
Function: Branding, Information Display, Customer Service, Live Chat, Booking
Platform: Fb Messenger

Toyota Motor Corporation (TMC) is a top ten Fortune Global 500 enterprise, and ranks among the world’s leading global corporations. Toyota is one of the world’s largest automobile manufacturers, selling 7.5 million models annually on all five continents.

challenge

The Challenge

Turning the Chatbot into a Long-Term Project

Riding on the success of Sienta Campaign Chatbot, Toyota Hong Kong continues to partner with us and turn the chatbot into a long-term project awhich helps handle all the incoming enquiries coming through their Facebook page.

solution

The Solution

A Multi-Purpose Chatbot

The chatbot will guide users through the journey with choices and lead them to various pre-defined paths.

Once the chatbot can identify their interests, such as booking for a test drive and asking for price plan, it will automatically create a ticket and alert the sales team on another messaging app. Sales team can then communicate with the users with this cross-app live chat capability.

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