PlayStation HK Success Story
The company successfully collected gamers’ preferences with the help of a chatbot that had incentives for users to complete it.
28%
45%
80%
Industry: Gaming
Function: Survey
Platform: Fb Messenger
PlayStation is owned by Sony Interactive Entertainment. It is a gaming brand that produces video game console, handhelds and controllers.
The Challenge
Understanding User Preferences for Upcoming Games
PlayStation released a survey chatbot to collect gamers preferences for the coming year’s new game releases. Gamers were challenged to answer all the questions asked by the Chatbot.
The Solution
Survey with Chances to Win Prizes
In return, they got to participate in a lucky draw that would potentially win them a brand new PS4 Pro or the hottest games.
The rules were simple. If they shared with one unique friend, the chatbot would grant them one more chance to win the lucky draw. As a result, the chatbot gained a lot of organic reaches because gamers were spreading it to their social circles.
In addition, they released an easter egg chatbot to give out Dragon Quest Builder 2 DLC code for gamers who were interested in Dragon Quest.
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