Maxim’s Cake Success Story
Maxim’s Cakes has its own Facebook and website account to build brand awareness, despite having a large number of customers, Maxim’s Cakes lacks the creativity and advanced technologies to interact with more potential customers.
Company Name: Maxims’ Cakes
Industry: Food & Beverage
Function: Gamification Chatbot
Platform: Messenger & WhatsApp
Maxim’s Cakes, was founded as a café in the 1960s and has developed into the largest Cakes & Bakery chain in Hong Kong, operating over 160 outlets. These years, Maxim’s cakes also expanded to the Greater China market. Maxim’s Cakes persistently strives for excellence in quality, service, value, creativity and convenience.
Difficulty in engaging existing customers
Therefore, Maxim’s Cakes especially needs to adopt new strategy to enhance customers engagement. They try to attract more online customers and retain existing ones interacting with the brand by making the customers irresistible to 30 days of continued branded messages.
Setting Monopoly Gamification Chatbot
This Facebook chatbot campaign let customers roll the dice once a day to start to play, which triggered Gamification chatbot and became a whole new entry point for further one-to-one conversation between the brand and the customers. It was also benefiting efficiency of the segmenting and targeting the customers later on.
Maxim’s Cakes decided to add fun and interesting game rules for triggering customers interest, such as inviting a friend with a selfie to get electric bill waived, community chest with certain quizzes containing branded messages with extra scores, free parking, and even customize own parking license!
More fun, higher engagement
When Maxim’s Cakes launched 30-days Monopoly chatbot campaign during the pandemic, the company saw average spending and inquiry messages increase per customer.
- More than 8M game-related conversations each is rich with branded information
- 15% boosted in average spending increase per customer
- 96% average completion rates for every mission
- 9.7M social interaction in 1 month with Gamification Chatbot
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