Mattel Success Story

As a world leading toy manufacturer, Mattel instills the same set of company values to their employees across the world.

Chatbot proves to be an effective communication tool to educate learners

A global launch in all its main offices across APAC region and Europe

Company Name: Mattel
Industry: Toys
Function: Game
Platform: Web

Mattel Inc. is an American multinational toy manufacturing company founded in 1945 (NASDAQ: MAT). It is the world’s second largest toy maker in terms of revenue.


The Challenge

Communicating Company Values

The aim is to develop a healthy and cheerful working environment while maintaining the high output of quality products from different teams. Mattel’s Educational Gaming Chatbot is deployed to the rest of the world starting from Hong Kong office, providing a fun and interactive way to communicate those values to all Mattel staffs.


The Solution

Interactive Chatbot Game

The chatbot will guide staff to search for clues in the office as well as challenging them with brain teasers. Once they have completed, each of them will receive a gift coupon as a token of appreciation.

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