Lingnan University offers Literature, Business, or Sociology through its 3 faculties, 16 departments, and 19 undergraduate degree programs.
Therefore, the school wants their students to be able to access and better understand their subjects and school itself in a creative and interesting way.
Function: Gamification Chatbot
Lingnan University (LU) is a liberal arts university in Hong Kong with the longest established tradition among the local institutions of higher education. It is an English-language institution. It aims to provide students with an education in the liberal arts tradition and has joined the Global Liberal Arts Alliance since 2012 Lingnan University became the first university in Hong Kong to accomplish the goal of providing a rich hostel experience for all undergraduates.
Difficulty in engaging existing customers
The university also wanted their students to have a platform they can happily research for the subjects and the campus.
Setting RPG Gamification Chatbot
Sanuker created a mini game on Instagram for Lingnan University with playful elements which students could enter the conversation easily with comment replies. The chatbot would automatically send a message about the options that the students needed to select and they will receive the virtual weapon by inputting their secondary school name. Students received a variety of tasks and stories that helped them get an overview of the school’s courses and stimulate messaging in the flow of events. By using diverse languages and engaging storytelling, the gamification chatbot easily got student’s interest, bringing efficiency and higher registration for the program details.
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