Kee Wah Bakery
Giving customers a taste of relevant, consistent engagement with Recurring Notifications.
Company Name: Kee Wah Bakery
Industry: Food & beverages
Function: Messenger Chatbot
Kee Wah Bakery launches a 10-day campaign to debut Recurring Notifications through automated messaging experiences in Messenger, and customers respond with high opt-in and coupon redemption rates.
Bringing traditional flavors to modern shoppers
Kee Wah Bakery looked to transform its digital marketing efforts and entice more customers to explore its culinary delights online. Though the Kee Wah Bakery team maintained a robust social media presence and launched email campaigns, they wanted more insights into sustained, consistent engagements targeting shoppers with relevant offers.
Regular tastes of relevant messaging
From sumptuous mooncakes to beautiful bridal cakes, Kee Wah Bakery is celebrated for its traditional Chinese pastries. But the bakery chain needed a modern way to reach customers around the world, which meant transforming its approach to digital marketing. Customers could still order crispy eggrolls on the bakery’s website or find rice pudding specials on Facebook or through email offers. However, the Kee Wah team wanted to build more lasting relationships with shoppers and gain a clearer sense of the offerings that would entice customers to make a purchase.
Working with messaging solutions consultancy Sanuker, the Kee Wah Bakery team implemented Recurring Notifications through Messenger from Meta. During a 10-day pilot, the Kee Wah Bakery team created an entry to Recurring Notifications through specific ads on Facebook. When shoppers clicked on the ad, they triggered an automated messaging experience that allowed them to redeem an exclusive coupon by opting-in to Recurring Notifications that shared exclusive discounts and promotions. Tracking customer responses to the ads, the bakery team created shopper segments to send Recurring Notifications with the sweetest offerings to match customer interests.
“Very quickly, nearly 80% of customers engaging with our automated conversational experience opted in to Recurring Notifications. Approximately 30% of those customers redeemed online coupons, compared to only 0.3% from our email campaigns,” says Terry Lau, Assistant Manager for Marketing. “With Recurring Notifications, we’ve improved the quality of our leads by encouraging more customers to get a taste of our offerings.”
In less than two weeks, the bakery team saw that Recurring Notifications helped keep customers hungry for more deals. “Recurring Notifications transformed the way Kee Wah Bakery engages with customers. Now, the bakery, celebrated for its traditional takes on classic pastries enjoys a modern approach to building closer relationships with loyal customers,” says Burton Chau, CEO and co-founder at Sanuker. With the insights gleaned from customer responses to Recurring Notifications, Kee Wah Bakery teams have freshened up their offerings while boosting brand loyalty by messaging customers about goods they’re likely to be excited about.
“Through Recurring Notifications, we’ve developed closer connections with our customers and drove significant increase in revenue over one brief campaign,” says Lau. “We’ve always shown great attention to the quality of our customers’ experience, starting with our flavorful pastries. Now, using Recurring Notifications, we’re bringing the same care and focus to the ways our customers receive information from us.”
Inspired by the success of the 10-day campaign, the Kee Wah Bakery team is excited to start whipping up fresh campaigns to send Recurring Notifications every month.
High opt-ins and open rates
When Kee Wah Bakery debuted a 10-day campaign using Recurring Notifications, the company saw increased opt-in rates, as well as coupon open and redemption rates.
- 80% of engaged customers opted into Recurring Notifications
- 30% increase in coupon open rates compared to 0.3% with email
- 30% of notified customers opening a coupon redeemed it
What customers say
“Very quickly, roughly 80% of customers engaging with our automated conversational experience opted in to Recurring Notifications. Nearly 30% of those customers redeemed online coupons, representing a great improvement compared to our email campaigns with only 0.3% redemption rate. With Recurring Notifications, we’ve improved the quality of our leads by encouraging more customers to get a taste of our offerings.”
“Recurring Notifications transformed the way Kee Wah Bakery engages with customers. Now, the bakery, celebrated for its traditional takes on classic pastries enjoys a modern approach to building closer relationships with loyal customers.”
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