IWC Schaffhausen Success Story

With the help of a chatbot, the company increased their number of conversations up to 350,000.

First chatbot in the watchmaking industry to promote branding and boost customer engagement

On average, a customer will play twice to compare the watch results and go deep down to different conversation paths

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Company Name: IWC Schaffhausen
Industry: Watchmaking
Function: Messenger Chatbot
Platform: Fb Messenger

IWC Schaffhausen, is a luxury Swiss watch manufacturer located in Switzerland. IWC is a subsidiary of Switzerland-based Richemont Group. IWC is notable for being the only major Swiss watch factory located in eastern Switzerland.

challenge

The Challenge

Promoting User Engagement & Branding

Do you know which watch best fits you? In 2017, IWC Schaffhausen rolled out the first chatbot in watchmaking industry to help watch lovers find out the best watch that fits their style and personality.

solution

The Solution

Get User Attention with a Chatbot Game

Guiding the users through a 5-question short quiz, chatbot will calculate and suggest the most suitable watch based on the answers the users have selected.

They can share the watch result to friends or publish it onto the wall. They can also fill out to subscription form to keep themselves posted to IWC Schaffhausen’s latest activity.

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