Gainfull Motors Success Story
The company has increased automation by getting most customers to buy directly via chat and decreasing phone calls.
The number of interaction rate after the campaign
Much more leads than first was estimated
Function: Lead Generation
Platform: Fb Messenger, WhatsApp
Gainfull Motors was established in 1978 and has been a leading car importer in Hong Kong. With over thirty years of experience, Gainfull Motors imports a wide range of luxury cars both for wholesale and retail. They carry brands such as Rolls Royce, Bentley, Porsche, and BMW. Gainful Motors has won the ISO 9001 for its Quality Management System in Hong Kong.
Collecting Leads through Facebook Ads
The lead generation campaign works by having Facebook ads with a call to action button, prompting users to input their name and WhatsApp phone number.
Once users input their information, hence submitting the lead form, the WhatsApp chatbot will be triggered and template messages informing users that the sales representatives will contact them soon will be sent.
Using WhatsApp chatbot & Slack Live Chat to Communicate with Users
With the lead form that the Facebook ad generates, Gainfull Motors is able to collect user information and communicate with them further to provide advertising or sales information.
Using Slack, Gainfull sales representatives can communicate with each user that they are contacting on WhatsApp in real time and provide a personalized experience.
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