ChicMe Success Story
Bringing custom-fit, consistent messaging to shoppers through Recurring Notifications
revenue increase per customer via Recurring Notifications over email
average open rates for messages with Recurring Notifications
increase in open rates with Recurring Notifications compared to email campaigns
of first-time buyers made repeat purchases with Recurring Notifications
Company Name: ChicMe
Function: Messenger Chatbot
ChicMe is a womenswear retailer dedicated to providing a variety of styles, from evening wear to bathing suits, for fashion-conscious customers. Founded in 2015, ChicMe has grown worldwide by building relationships with shoppers who are passionate about clothing and accessories.
Giving digital marketing a makeover
ChicMe wanted to give its digital marketing efforts a fresh new look, finding ways to reach customers beyond conventional email and SMS campaigns. As ChicMe regularly debuted new clothes and products, the company looked for consistent, relevant ways to engage shoppers.
Custom-fit messaging at scale
Whether a customer wants the perfect dress for a garden party or for work, they can turn to womenswear retailer ChicMe for luxurious styles at affordable prices. The company embraces modernity not only in its fashions, but also in how it engages and serves shoppers.
Working with messaging solutions partner Sanuker, the ChicMe team developed automated conversational experiences that enabled answers to common questions or connection with live agents over Messenger. The success of this customer care channel inspired the team as they looked for faster, more personal ways of promoting the new looks ChicMe launched every week.
To give its online marketing a fresh style beyond conventional email and text campaigns, ChicMe implemented Recurring Notifications. During a sales promotion lasting nearly two months, shoppers were encouraged to opt-in to receive weekly notifications through Click-to-Messenger campaigns. After subscribing, shoppers could redeem coupons for new offers.
“During the campaign, we sent emails to nine million unique email addresses, with an average open rate of roughly 7%. With Recurring Notifications, we’ve seen average open rates for our promotions reach over 86 %. That’s a 79 % increase in the open rate compared to our traditional email campaigns,” says Dick Cheng, CEO and Founder at ChicMe. “Throughout this same period, 20 % of Messenger subscribers who came to us through Recurring Notifications added items to their shopping carts, compared to 16 % from email campaigns.”
“We found over 33 % of first-time buyers who opted into Recurring Notifications made a repeat purchase, showing an improvement over email campaigns,” says Cheng. “Customers prefer connecting with us through Recurring Notifications. Already, each customer engaging with us via Recurring Notifications generates 13 times the revenue than when we relied on email campaigns alone.”
With Recurring Notifications, marketers gain a powerful resource for nurturing customer relationships. “As a Messenger partner, we’re excited to bring the latest Recurring Notifications feature to clients and enable them to be one of the first in the market to enjoy the benefits,” says Burton Chau, CEO and co-founder of Sanuker. “We look forward to growing with our clients through the conversational experience brought by Messenger.”
As the ChicMe team sees shoppers happily try on offers, they hope to expand the scope of Recurring Notifications into sharing fashion trends and tips, as well as personalized reminders about shopper credits, and upcoming events.
Higher open rates, more purchases
When ChicMe launched Recurring Notifications during a two-month campaign, the company saw average open rates increase, higher revenue per customer, and more first-time customers make repeat purchases.
- 13x revenue increase per customer via Recurring Notifications over email
- 86% average open rates for messages with Recurring Notifications
- 79% increase in open rates with Recurring Notifications compared to email campaigns
- 33% of first-time buyers made repeat purchases with Recurring Notifications
What customers say
“We found over 33% of first-time buyers who opted into Recurring Notifications made a repeat purchase, showing an improvement over email campaigns,” says Cheng. “Customers prefer connecting with us through Recurring Notifications. Already, each customer engaging with us via Recurring Notifications generates 13x the revenue than when we relied on email campaigns alone.”
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