Akulaku Success Story

The team of the company reached their goal of growth and success by improving their rate of registrations thanks to the chatbot and WhatsApp Business API.


Higher opt-in rate for WhatsApp


Delivery rate for WhatsApp messages


Read rate for WhatsApp messages


Company Name: Akulaku
Industry: E-Commerce, Banking & Finance
Function: Notification
Platform: WhatsApp

Akulaku is a multinational E-commerce platform that offers online services such as cardless installment shopping, cash loan, bills payment, mobile & game top ups on installment and travel & leisure packages on installment. The brand is also the largest online financing company in Southeast Asia and the first online mobile installment application with operations in Philippines, Vietnam, Malaysia, and Indonesia.


The Challenge

Boosting the Success Rate of Account Registrations

One of the biggest hindrances was the security issues that made customers reluctant to register via SMS, in addition to the SMS network having a rather unstable service.

Moreover, the growth hacking team at Akulaku has been looking for a solution to boost the success rate of account registration.


The Solution

WhatsApp Business API

Given the great popularity of WhatsApp in Indonesia, the Akulaku platform became a viable option for sending account activation notifications. In this way, they solved the security and connectivity issues.

We worked with them to create a solution based on WhatsApp and WhatsApp Business API integration.

In addition to SMS, the team considers WhatsApp Business API for its:

  • Reliable and instant delivery of one- time password
  • Ability to capture the message status: read vs. unread
  • Strong retention among WhatsApp users

Akulaku’s success story was featured on the Facebook for Business website.

You can read it in full here.


The Results

Growth in Converesations and Registrations

The brand has seen a significant pick-up on new user account registration after the adoption of WhatsApp Business API and is now looking for more use cases to acquire, grow, and retain users via WhatsApp. They have improved the digital assistance to their customers, providing timely messages that enhance their customer service.

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