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A Drop of Life
Success Story

Meeting fundraising goals by engaging donors through creative content and a streamlined donation process

A Drop of Life
Company Name: A Drop of Life 
Industry: NGO
Function: WhatsApp chatbot, WhatsApp payment
Platform: WhatsApp Business Platform

“A Drop of Life,” a Hong Kong-based NGO, transformed its fundraising strategy by adopting WhatsApp as a primary communication and donation channel. This initiative was in response to declining email engagement rates and the need for a more efficient and engaging donor experience.

5X

donations attributable to WhatsApp compared to email

4X

clickthrough rates for messages sent over WhatsApp compared to email

60%

increase in message read rates through WhatsApp over email
A Drop of Life
Company Name: A Drop of Life 
Industry: NGO
Function: WhatsApp chatbot, WhatsApp payment
Platform: WhatsApp Business Platform

“A Drop of Life,” a Hong Kong-based NGO, transformed its fundraising strategy by adopting WhatsApp as a primary communication and donation channel. This initiative was in response to declining email engagement rates and the need for a more efficient and engaging donor experience.

challenge

The Challenge

Difficulty answering all donors 24/7

The NGO aimed to raise over $100,000 for a water supply system in Nepal. Recognizing the limitations of traditional email campaigns, they sought to establish a more direct and effective way to connect with potential donors, particularly those less responsive to emails.
solution

The Solution

Donate with just a few clicks on WhatsApp

Partnering with Sanuker, a business messaging solutions consultancy, “A Drop of Life” leveraged WhatsApp to create an innovative communications channel. This platform allowed donors to receive immersive multimedia content and direct donation options through a WhatsApp chatbot. The campaign integrated WhatsApp with the PayMe e-Wallet and PayPal, simplifying the donation process.
A Drop of Life WhatsApp Chatbot Donation
A Drop of Life WhatsApp Chatbot Donation
A Drop of Life WhatsApp Chatbot Donation
A Drop of Life WhatsApp Chatbot Donation
results
Result

Seamless internal and external communication, effectively utilizing CS team resources.

The WhatsApp-based campaign led to a significant increase in donor engagement and contributions:

  1. Donations through WhatsApp were five times higher compared to email.
  2. The campaign experienced a fourfold increase in message clickthrough rates over WhatsApp.
  3. There was a 60% rise in message read rates on WhatsApp compared to email.

This strategy re-engaged existing donors and attracted new ones, thereby successfully meeting the fundraising goal for the Nepal water supply project.

Meta

A Drop of Life’s success story was featured one the Facebook for developers.
You can read it in full here.

What customers say

“We’re proud to be the first charitable organization in Hong Kong to use WhatsApp as a donation channel, as well as the first to integrate WhatsApp with PayMe. Giving our donors a more seamless and convenient way of supporting our mission helped us meet our fundraising goal for the Nepal campaign, with five times the donations coming through WhatsApp compared to email.”

Mandy Wong

Senior Marketing & Communications Manager, A Drop of Life

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