Meta Business Agent for Enterprise WhatsApp
Meta’s own AI agent, deployed into your service operation.
It answers in your brand’s voice, acts on your core systems, and returns the conversation to your team when judgement is required. Sanuker scopes, builds and operates the deployment around it.
Official WhatsApp Business Solution Provider · Meta Business Partner · Meta Business Messaging Strategy Certified Company
Enterprises we’ve delivered for
What is Meta Business Agent?
Meta Business Agent is an AI agent built and operated by Meta that runs inside WhatsApp conversations. It’s native to the thread, so there’s no application to switch to and no widget to load. Your organisation supplies the knowledge, the voice and the system access.
What it knows your business information, policies, product documentation and website content
How it responds configurable skills that set tone, priorities and escalation thresholds
What it can do your APIs and webhooks: retrieve an order, reserve an appointment, confirm a settlement
Where control sits thread control passes to your team or your systems, with full conversation history
Once enabled, Meta Business Agent becomes the primary responder on that number. That makes it an architecture decision, not a feature toggle — which is why the design work around it determines whether it performs.
Enterprises deploying Meta Business Agent
Kavak
Used-car marketplace, LATAM
Upper-funnel agents that open conversations with arrivals from Click-to-WhatsApp campaigns and re-engage dormant customers. Once intent is established, the thread passes to Kavak’s own agents.
Sem Parar
Toll payments, Brazil
Drivers enter a licence plate, review outstanding tolls and settle by card or PIX inside the conversation. Those without a payment tag can purchase one in the same thread.
Trendyol
E-commerce, Turkey
Order events trigger a message; a customer reply activates the agent for product discovery across roughly 7 to 8 million items, with side-by-side comparison and a deep link to checkout. Arabic and English.
Source: Meta Business Agent Platform Customer Stories, June 2026. These deployments were delivered with Meta.
Enterprise WhatsApp delivered by Sanuker
The work around an agent — systems integration, escalation design, multi-market rollout, live operations — is what we’ve been doing on WhatsApp since 2019.
IKEA Hong Kong & Macau
chatbot automation with a Microsoft Teams inbox, so customer enquiries reach service staff in the tool they already work in
Octopus Cards
conversational service for one of Hong Kong’s most-used payment networks
Midland Realty
WhatsApp lead capture and agent routing across a large distributed sales force
Yves Rocher
WhatsApp booking journeys connected to retail operations
Why deploy now: the economics changed in 2026
From 1 October 2026, every service message is charged at the same published rate as utility and authentication messages in your market. There are no volume tiers on service messages.
Where Meta Business Agent sits
| Category | Charged |
|---|---|
| Marketing · Utility · Authentication | Per message, template only |
| Service — human or your own AI | Per message, from 1 Oct 2026 |
| Meta Business Agent | Per token — AI and delivery in one charge |
Agent replies form their own message category, so no service message fee applies on top.
Meta invoices your organisation directly for Meta Business Agent. There is no platform licence, middleware fee or per-message margin from Sanuker on agent traffic.
We´ll model the October change against your actual volumes.
Meta operates the agent. Sanuker delivers everything around it
Meta
Sanuker
Solution design, integration, governance and live operations.
Your organisation
Brand, business rules, systems and data.
Solution design
We map the conversations worth automating, define escalation thresholds, and design the journey before anything is built.
Systems integration
CRM, order management, booking, POS and payment systems — connected so the agent can act rather than only answer.
Entry point strategy
Click-to-WhatsApp campaigns, organic entry, marketing triggers and in-store routes into the conversation.
Governance and compliance
Business verification, data handling, escalation policy and the audit trail your risk function will ask for.
Multi-market rollout
Sequenced launches across markets and languages, with our teams across APAC, EMEA and LATAM.
Managed operations
Ongoing tuning, knowledge base maintenance, performance review and cost-per-resolution reporting.
Is Meta Business Agent right for your organisation?
Meta restricts the platform by sector and by market, so it isn’t available to everyone.
Rather than have you find out three meetings in, here’s the position.
Meta Business Agent is likely a fit if:
- Your WhatsApp number runs on the Cloud API, not the WhatsApp Business app
- You operate in retail, e-commerce, automotive, travel, logistics, education, F&B or professional services
- You have systems worth connecting to: CRM, order management, booking, payments
- Your account is in good standing and your business is verified with Meta
Meta Business Agent isn’t currently available if you operate in:
- Banking, finance or insurance
- Government or the public sector
- Healthcare, pharmaceuticals or over-the-counter medicine
- Alcohol, gambling or matrimonial services
These sectors are excluded by Meta, not by us. We build enterprise conversational AI for regulated industries on our own stack instead, with the data handling and audit requirements those sectors demand. Enterprise AI Chatbots
Eligibility also depends on your market and is confirmed against Meta’s API. We check it as the first step of any engagement.
Questions enterprise teams ask us
Will it work with our existing CRM and ERP?
That’s the integration work. Meta Business Agent reaches your systems through APIs and webhook subscriptions, so anything with an accessible interface can be connected. We scope which systems are in play during initial scoping.
Who owns the agent configuration?
Your organisation. The agent sits on your WhatsApp Business Account, and its knowledge, skills and connectors are your assets. Sanuker builds and maintains them under your direction.
What happens to the chatbot we've already invested in?
In most cases the sensible answer is not a wholesale replacement. The agent can take the high-volume conversations and your existing flows keep the specialised ones. We model both before recommending anything.
Does Meta Business Agent work with the WhatsApp Business app?
The platform runs on the Cloud API, so the number must be managed through the WhatsApp Business Platform rather than the app alone. Meta offers a separate, simpler agent inside the WhatsApp Business app for small businesses; it has no API access, so it cannot reach your systems or hand off into your service desk.
What support model comes with a deployment?
Managed operations covers tuning, knowledge base maintenance and performance review. Support terms are set per engagement, so we’ll put specifics in the proposal rather than promise a tier here.
Our sector is on Meta's excluded list. What are our options?
We build enterprise conversational AI on our own stack for regulated industries, with the data handling and audit controls those sectors require. Same WhatsApp channel, different agent layer. Enterprise AI Chatbots
Find out where Meta Business Agent fits in your operation
Tell us your sector, your markets and your monthly conversation volume. We’ll confirm eligibility, model what October changes for you, and set out what a deployment would involve.
