Leverage Instagram Chatbot to reach young customers

With 72% of teens in the US using Instagram and 320 million global Instagram users aged between 18-24, Instagram is the place to reach young customers, and what better way to engage with them than through an Instagram Chatbot? 

What can a chatbot do on Instagram?

Chatbots on Instagram help automate your conversations with users to provide timely and helpful responses. Acting as a touchpoint for your business on Instagram, your chatbot delivers the answers to frequently asked questions such as “how long does it take to ship?” or “what is your return policy?” in a simple way that does not require your customer service agents. The new Messenger API for Instagram allows businesses to follow up on user’s comments on the business posts. This further creates a personalised and friction-less experience in which customers can obtain the support they need. In other words, the Instagram chatbot can help handle support queries that save both the users and your teams’ time. 

Instagram chatbots can also help generate leads by asking for customer information and providing product recommendations. The chatbot can send out coupon codes from Instagram campaigns that require customers to DM the business. These are just a few examples of how the Instagram chatbot can help drive business outcomes with young customers. 

How to use Instagram Chatbots to reach young customers? 

There are 1 billion monthly active users on Instagram and 90% of users follow at least one business account on Instagram. As mentioned above, there is a wide user base on Instagram among teenagers and young adults. With these statistics, businesses should strive to create a strong presence on Instagram with chatbots to reach young potential customers.

Influencer marketing is the trend in recent years in which businesses collaborate with key opinion leaders to create and post content that promote businesses’ products and services. Most of the followers of influencers consist of younger crowds, which means that by working with influencers, businesses can reach a younger audience that may have been difficult organically. 

Instagram also has higher engagement rates than Facebook on both the stories front and Instagram shopping. Research shows that users want to engage with brands on Instagram — one can often see customers commenting on businesses’ posts or tagging their friends on a product they would like to purchase. As advertising and shopping are growing on Instagram, having a presence on Instagram will make a business’ brand more appealing. By updating and posting content on a business Instagram account, and being available whenever customers reach out to ask questions, made possible by a chatbot, businesses can increase their credibility and enable customers to trust them more.