Instagram chatbots, what are they and how to use them?

Instagram chatbots are the latest development in the conversational business world but what exactly are they and how should they be used? Read on to find out. 

• What is an Instagram Chatbot?

Chatbots are automated conversation partners that help facilitate conversations and offer instant responses. Instagram chatbots then, are chatbots that are built on the Instagram platform that allow businesses to communicate directly with users. 

As of August 2021, all Instagram business accounts can connect to the Messenger API for Instagram to manage their Instagram DMs. This allows businesses to build chatbots to automate and scale their accounts as users can message businesses whenever they want and receive a satisfactory response that builds a better customer experience.

• How to use an Instagram Chatbot? 

The Instagram Messaging API is very similar to the current Facebook Messenger Platform API. You can create the Instagram Channel on the Stella chatbot builder powered by Sanuker to start engaging in conversations with your potential customers. 

Once you have your Instagram Chatbot, you can set up conversation starters and triggers that automatically reply to questions in your Instagram DMs. With over 1 billion active users on Instagram every month, using a chatbot on Instagram allows you to dive into the wide user base and improve customer satisfaction.

Text and Image message types are both supported on the Instagram Messaging API, as well as product templates that enable chatbots to send product collections to the users. The Instagram Chatbot can also send stickers and react to user messages to humanify the customer experience when conversing with a chatbot. 

Contact us today to make your Instagram Chatbot to elevate your customer experience!