How to build conversational commerce experience on Messenger, Instagram and WhatsApp?

Earlier in May, Meta shared exciting updates on new messaging apps features, empowering businesses to build immersive conversational commerce experiences across Messenger, Instagram and WhatsApp. We summarized the key highlights for you and prepared some tips to integrate business messaging to your marketing strategy to make your Messenger, Instagram and WhatsApp discoverable.

The following features will be available in 2022:

1. 1. Recurring Notification is now available on Messenger

   2. Messenger API is extended to Instagram

   3. Free test messages and numbers for new WhatsApp Business Platform

Part 1: New messaging features

Recurring Notification is now available on Messenger

Recurring notifications experiences on Messenger to help you connect with customers throughout the journey to drive engagement and business results faster. It can accelerate business results and recurring notifications is a powerful new type of business-initiated messaging.

• Introduce what is recurring notification
  • https://developers.facebook.com/products/messenger/recurring-notifications/

• How can it benefit businesses?

  • Break down the barrier of limiting businesses to send messages to customers after 24 hours window

  • Engage in customer journey

    • Drive engagement

    • Generate Leads

    • Boost sales

    • Grow intention

  • Build trust

• Read KeeWah and ChicMe success case for more information

Messenger API is extended to Instagram

Messenger API was only available in Facebook and Messenger. Now, it is extended to Instagram that businesses can bring business messaging to their Instagram and help turning a shopper into a buyer.

With Instagram Messenger API, businesses can not only build chatbot to provide automatic reply to comment section, instagram stories and inbox, but can also leverage the new recurring notification on IG and Ig.me ref parameter link to enable personalized experience.

Upon clicking into the ig.me links, you may kickstart conversation with customers in an instant while you can also personalize the service based on the customer you were chatting with and know how to convert them into buyers. For example, you can add the product tag to the link and you can retarget those customers with similar product recommendations, or add the shipping tracking to the ig.me links to enhance post sales service!

Get Started with Free test messages and numbers for new WhatsApp Business Platform

For businesses, WhatsApp is where work gets done, they’ve provisioned access to a sandbox environment with free test messages and numbers, so you can build the right communications experience you want.

With the new feature in WhatsApp, you can onboard and test your WhatsApp Business Platform for free with free test messages and testing numbers. You can send your first test message in minutes, directly integrate your platform or your application with WhatsApp.

Part 2: Make Your Messenger, Instagram and WhatsApp Messaging Experiences Discoverable

You have built an amazing messaging experience. But, you don’t know how to get people into your app and personalize the experience. No worries! We’ll explain how you can deploy key messaging entry points to bring people into your app.

Connects with people from messaging anywhere, everywhere.

• Facebook and Messenger entry points (m.me links to be put on website, email, phone calls, in-store physical QR code)

E.g Direct users from phone call to Messenger for support. We can enable customers to select contact us through messenger by sending a SMS text with messenger link to their mobile phone.

Format of entry points besides of message link: Direct from Chat Plugin, Send to Messenger Plugin, Checkbox Plugin, Login Connect with Messenger.

Messaging entry points for WhatsApp, including QR code, WhatsApp link and WhatsApp Plugin.

Understanding how recurring notification works and installing it into your marketing strategies and customer service channels is important if you want to stay competitive! We can provide you with a free consultation, contact us to learn more!