How Does Messaging Solution Solve Retail Challenges in 2022?
Physical stores, ranging from retail boutiques to huge department shops, are facing difficulty during the pandemic. In this article, Sanuker will show you how messaging solutions may help retailers provide immersive customer service and boost sales!
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Physical stores, ranging from retail boutiques to huge department shops, are facing difficulty during the pandemic. With the catapulted growth of online market and a 54.9% increase of online sales transactions recorded in the first half year of 2021, transforming their business model online has been one of the most popular solutions for retailers. However, facing fierce online competition, it is essential for retailers to figure out how to provide a real-life shopping experience to retain their existing customers and even attract new customers online. In this article, Sanuker will show you how messaging solutions may help retailers provide immersive customer service and boost sales!
24-hour online salesperson to handle large-scale enquiries instantly
The rising popularity of instant messaging channels such as WhatsApp, Facebook, Messenger and Instagram enables a more direct and personalized consumer experience, particularly among millennials and Generation Z. By setting up websites with chatbots, retailer companies can turn the physical stores into efficient and low-cost social communication channels. Like an online salesperson, chatbot is able to reply to a large number of customer messages automatically 24/7 online. You can enhance customer experience and satisfaction through the solution.
You may also set up standardized answers to common questions that customers frequently ask with chatbots, saving both you and your customers a lot of time and effort.
Online sales booster with customized customer experience along customer journey
Across all industries, customer satisfaction increases by an average of 33% when customers have a positive shopping experience with the vendors. Chatbots can not only deliver basic responses to client enquiries, but also provide a personalized retail experience. Furthermore, chatbots can easily collect essential information from customers and direct it to the sales team. Messaging enables you to provide your customers with a digital and personalized service.
New stock and latest news automated alert
Customers who have shopped at a particular retail store in the past are more likely to shop with them again. Chatbots can help retailers notify these customers with new stocks and the latest deals, which give more opportunities for retailers to cross-sell and up-sell their products. Chatbots can even send notifications tailored to customers’ preferences based on the data collected by their previous shopping or browsing history.
Want to know more about accelerating customer acquisition with conversational marketing and apply what you learned from this article? Sanuker’s chatbot solution is all you need to get started and improve the retail experience with your business!
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