Sanuker blog
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How to build resilience in chatbot strategies
On the 16th of December Facebook pages in Europe will lose some of their functionalities due to a change in local privacy regulations. The change will affect all European pages as well as all pages with European admins and any chats with users in Europe. There...
Hotels could gain more control with chatbots
In the hotel and hospitality industry aggregators and OTAs wield a lot of power. They control key distribution channels, take large commissions, and often require hotels to offer the same prices on their own site. As a result, any sale made directly by the hotel...
Preventing pandemic burnout with early detection systems
Covid-19 has to lead to unprecedented levels of stress for both companies and employees. Everyone has been affected in one way or the other, and the internet is quickly filling with studies on the economic impact of worsening mental health, lost productivity, and lost...
Sanuker at the event of Destaca 2020 in Spain
Sanuker presents its technology & vision for the future at Destaca 2020, in Spain. José Perez – Sanuker partner – urges companies and local government agencies to understand that digital transformation is not the same as just digitalizing a company: A chatbot can...
How chatbots can help solve the paradox of choice
Too much choice will kill you if you can’t make up your mind; torn between a product and the one you leave behind, you are headed for the checkout, but… ok we’ll stop there. What we meant to say is that choice can be a complex topic both in life and in...
Chatbot networks and human-augmented systems
Chatbots can interact with the outside world in a variety of ways. Today we’ll look at the impact on businesses of the three main types of bot interaction: standalone chatbots, chatbots that can cooperate with humans, and bots that can work in tandem with other...
Can Chatbots help the manufacturing industry?
Can manufacturing companies really take advantage of chatbots? The answer may seem to be an obvious no… After all, most of the chatbots that come up in news or our everyday lives are systems designed for marketing or customer service purposes and are aimed at...
What retail can learn from a news chatbot
Retailers are always on the lookout for better ways to sell their products to customers; and like many other companies, they would love to know exactly what customers are thinking. To gain new insights they commission surveys and keep a close eye on sales data and...
Can chatbots help event management companies?
Event management is a challenging business that not only requires good organizational and sales skills, but also a lot of patience. There are speakers, sponsors, performers, suppliers, and a large number of attendees that need to be taken care of through an endless...
Building loyalty in business travelers
Business travelers are usually a very profitable segment for hotels and especially for large hotel groups. They travel frequently, often at short notice, and have their bills paid by the company. Or to put it in other words: they are not very price-sensitive, and they...
The blurred line between marketing, sales, and customer service
Lately, conversational marketing has become a hot topic. Last week we discussed how it came about, why it is not a new phenomenon, and why businesses are taking notice. We mentioned that, as businesses grew and moved online, un-scalable elements like conversations...
Conversational commerce: what it is and why it matters
Conversations are nothing new, so why is everyone talking about “conversational” marketing? Haven’t conversations always been a part of the sales process? Is this a new marketing fad or has something really changed? Although the answers to all these questions are...