Beginner’s Guide for WhatsApp Marketing : Click-to-WhatsApp Ads

by | Aug 23, 2022

In this blog post, we will show you what WhatsApp Marketing is and how to set up Click-to-WhatsApp Ads to boost sales. There are also some tips and strategies on how to implement it successfully.



WhatsApp is the most popular mobile messaging app worldwide. As the number of WhatsApp users grows, the daily volume of messages does as well and about 100 billion messages are sent daily on WhatsApp. (Reference) Therefore, it is not possible for businesses to pass on the sales opportunity on WhatsApp, especially using WhatsApp as an effective marketing tool.

Consumers have been overwhelmed with promotional emails and let’s admit the fact that we also rarely check our personal email. These lead to low open rates (around 5-7% on average) for email, let alone the conversion rate. Research shows compared with telephone or email, customer’s WhatsApp message opening rate is as high as 98%. (Reference) If your company also has a Facebook page, Click-to-WhatsApp Ads can be a great tool for you to increase customer stickiness and so as ROAS. 

In this blog post, we will show you what WhatsApp Marketing is and how to set up Click-to-WhatsApp Ads to boost sales. There are also some tips and strategies on how to implement it successfully.


What is WhatsApp Marketing? 

Through the widely used messaging program “WhatsApp,” you may engage with your audience and promote your goods and services. Whatsapp is commonly used by us to regularly interact with our friends and family. As a result, when you use this channel to sell your products / services and respond to customer requests, it becomes the most personalized way to interact and purchase experience.

WhatsApp chatbot for Centaline

Click here to learn more about the showcase


​​The advantages of WhatsApp Marketing

Differ from WhatsApp personal App and WhatsApp Business App, WhatsApp Business Platform is an enterprise-level account which enables you to integrate with your company’s tech stack and build messaging tools that provide rapid response times with less effort, allowing you to easily convert leads into customers. You can also blast out marketing messages to opt-in customers through WhatsApp, greatly enhancing the marketing performance. Clients now are more likely to use messaging channels to ask inquiries about products and services, give feedback, engage with the brand, and so on. 

  • Due to the fact that WhatsApp messages are end-to-end encryption, it doesn’t share user data with third parties, making WhatsApp one of the most reliable platforms. 
  • There are many competitors advertising on many other websites and software programs, but only very few are on WhatsApp. 
  • WhatsApp has a mass messaging service that is completely free for public to use. Customers can receive free messages, GIFs, advertising media, and much more. Therefore, it ensures a large and stable customer base that is worth nurturing.

By using WhatsApp Marketing with the automated message, you can support customers anywhere, providing them real-time control over their purchase journey. Companies can use WhatsApp to connect with potential customers, and they can push promotions or special offers to customers in bulk. Given the fast growing active users available who are spending hours a day using WhatsApp, it is not surprising that chatbots on WhatsApp have become the core of global conversational commerce.

You can download our WhatsApp eBooks for free to optimize WhatsApp messaging solutions Managing customer conversations at scale with the WhatsApp Business API ebook



How can I start to promote my business on WhatsApp?

You can set up your WhatsApp Business Platform in WOZTELL by going through the Embedded Sign-up Flow. You should prepare a mobile number and Facebook Business Manager account. The phone number should also be able to receive calls or SMS for account verification. Also, you must provide your Facebook Business Manager account ID to connect with your WABA. You can also create a new Business Manager account during the embedded sign-up flow below.

Please see embedded signup flow for the step by step guide.

  • You can complete embedded sign-up in 5 minutes.
  • Upon completion, your phone number will become a sandbox number.
  • Sandbox is a trial experience that last for 30-days, with messaging limit applied.
  • Sandbox means an unverified status, your number will be able to go Live once it has passed the Business Verification and WhatsApp Policy Check (around 7-days, final approval date differs in cases).

Is it troublesome? Don’t worry, Business Messaging Expert Sanuker provides services to help you start WhatsApp marketing seamlessly , and can also help you set up your own chatbot, manage live chat and integrate it into your WhatsApp Business Platform!

Contact us and find out more!



What are Click-to-WhatsApp ads?

You can add a Send Message button to your Facebook or Instagram ad using click-to-WhatsApp advertisements for customers to start a conversation with your company on the WhatsApp Business App. 


How do I set up Click-to-WhatsApp ads?

  1. Promoting / boosting a post on your page
  2. Creating a new ad in Facebook Ads Manager

WhatsApp Click-to-WhatsApp Ads allows you to initiate conversations with more prospects and connect with customers faster, allowing you to move them down the funnel more rapidly. If customers are interested in your products, most potential customers prefer to respond immediately through messaging channels. By comparison, a traditional ad campaign usually takes a few days to generate an email response.



What is the future of WhatsApp Marketing?

By incorporating WhatsApp into your marketing plan, you may quickly respond to any questions from your clients. WhatsApp is a global opportunity, there is a big playground for many industries to try. Here are some popular industries that have the greatest potential for WhatsApp Marketing: Retail, E-commerce, hospitality, travel, banking, gaming, etc. 

Businesses can communicate with clients easily by WhatsApp Marketing. More industries should consider using WhatsApp in their customer service strategy. It has the potential to strengthen their multi-channel customer engagement and increase customer loyalty by allowing them to respond to consumer inquiries and offer consistent service in real time.

Undoubtedly expanding daily, WhatsApp Marketing is a powerful marketing tool for any business. Want to learn more about WhatsApp Marketing solution? We are here and ready to help you!