Let Messenger’s Recurring Notifications grow your business

Advertising cost has been increasing and marketers are eagerly searching for ways to enhance the efficiency of the ad. What’s more worth mentioning is that users are actually overwhelmed with the push ads, which leads to lower user interaction.

Therefore, Meta decided to launch a new feature that can increase brand exposure and re-engage the interested customers – Recurring Notifications.

Get prepared to grasp the Mega sales in the second half of the year and achieve a new high turnover!

What is Recurring Notifications?

With Recurring Notifications, you can proactively send messages to opt-in customers at your selected cadence. It allows your company to send pushes to re-engage your customer daily, weekly or monthly to keep them fresh and enhance customer loyalty. You can make use of Recurring Notifications along the customer journey with restocking, alerts update, and coupons. Messenger supports diverse templates, including carousels, URLs, and videos more, which enables enterprises to tailor attractive pushes to potential customers.

The winning strategy of Recurring Notifications

1. Set up targeted and relevant message – The first impression is crucial, so as the first message from your brand. The first opt-in invitation message should be associated with an advertisement or brand message to increase customer interaction, instead of a simple “Hi, may I help you?” message.

2. Set up unique discounts / rewards – With Recurring Notifications, you can tailor the most relevant promotions coupons or promotions to different consumers. The more you care about your customers, the more customers will notice your business.

During the conversation, companies can skillfully encourage customers to subscribe. For example, companies can provide customers with regular notifications of opt-in promotion updates, new product announcements, discount events, etc., and get free coupons, and then they will receive brand personalization at any time. Marketing messages for low-cost remarketing.

In addition, businesses can send customized VIP coupons back to loyal users, so that users can feel the importance of the brand when shopping, thereby increasing customer loyalty and further strengthening the relationship between the brand and customers.

3. Emphasize Quality > Quantity  – As mentioned above, we recommend that businesses avoid sending too many notifications to avoid annoying customers. In addition to minimizing over-messaging to your customers with regular notifications, regular notifications also provide well-crafted, personalized messages. Businesses can have a higher chance of designing content based on how customers have interacted with the brand in the past. Drive customers to pay, such as arrival notifications, checkout reminders, and more.

In addition, businesses can send customized VIP coupons back to loyal users, so that users can feel they are important when shopping, thereby increasing customer loyalty and further strengthening the relationship between the brand and customers.

Benefits:

• Send multiple promotional messages without disturbing customers
  Businesses will automatically send Recurring Notifications to consumers only if they agree on opt-in, so customers don’t feel their privacy rights are violated and it can help increase customer satisfaction.

• Recurring Notifications can also help businesses automatically send “continue” requests
  When the subscription is about to expire, customers will receive an automatically sent request allowing them to choose whether to continue to receive messages.

• Remarketing 
  With Recurring Notifications, you can tailor the most relevant coupons or promotions to different consumers. The more you care about your customers, the more customers will notice your brand. Use data to filter and tag your target audiences in order to send messages via Messenger reminding shoppers that items in their shopping carts are eligible for promotions, or offering coupons to motivate shoppers to checkout.

• Effectively save future advertising costs
  Using Recurring Notifications to successfully lead customers into Messenger conversations, later on, advertising information can be automatically sent to customers directly through chatbots without extra cost. 

• Reduce the risk of message non-compliance
  Recurring notifications provide a compliant way for businesses to consistently and proactively message customers. In addition to this, this feature can also help businesses avoid unnecessary hassles, such as the possibility of being reported or blocked for violating Messenger policies.

A Leading Brand Sends Personalized and Ongoing Messages to Consumers with Recurring Notifications

Leading womenswear retailer ChicMe implemented Recurring Notifications on their Messenger, and in partnership with Business Messaging Expert Sanuker, ChicMe team developed an automated conversational experience that could answer frequently asked questions or connect with live agents on Messenger. The success of this customer service channel inspired the team as they were looking for a faster and more personalized way to promote the new collections which ChicMe launches every week. During the nearly two-month-long promotion, customers were encouraged to opt-in to receive weekly notifications by a Click-to-Messenger campaign. After subscribing, customers could redeem coupons for new offers. The company saw a 79% increase in average open rates, a 13x increase in revenue per customer, and 33% of new customers making repeat purchases.

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Compared with the one-way reading of information, interactive conversations can help guide customers to read information in the way we want, and help to achieve communication goals. From exploration and recognition to purchase, from engagement to maintaining relationships, Sanuker’s chatbots combined with Messenger can be the door to open interactions and a tool to sustain interactions.

Recurring Notifications are an effective feature for enhancing the engagement between customers and chatbots. Are you ready to start using them for conversational marketing? Contact us now to practice the latest marketing strategies!