5 tips to transform chatbot into your best marketing tool

In today’s life, artificial intelligence is everywhere— the most well-known one is Siri on your iPhone or Google Home in your bedroom. AI is fully integrated into our daily lives bringing great convenience and enhancement in life quality. Among plenty of implications in the digital marketing world, chatbots are definitely one of the most exciting solutions. 

While there are many articles teaching you how to build your own chatbot, knowing how to make the best use of it is the key. This blog post is going to share tips with you on how to incorporate chatbot in your marketing strategy and become your best marketing tool, maximizing the impact of  chatbot in your business with the most profit. Check it out now! 

#1 Use chatbots to personalized your marketing campaign

Here’s the most common usage of chatbot in your business. Chatbot can be your best marketing assistant which stay up 24/7 for your brand and scales up your marketing campaign with personalized response and automation.You can easily set up standard responses to quickly reply to customers 24/7 without keeping customers waiting.  

To partner with your marketing campaign （e.g. Product launch, flash sales and promotions and sales campaigns） well-designed chatbots can provide personalized recommendations and offer discount codes to customers automatically to encourage customers to convert. The automated dialogues allow a more comprehensive range of conversations to happen simultaneously, without a significant cost increment. The timely and personalized responses increase customer interest and nurture customer loyalty, eventually leading to more successes and profits.

   Chatbot can be partnered with Facebook / Instagram live to boost up engagement

#2 Extend chatbot to instant messaging channels for frictionless customer experience

Besides implementing chatbot on your website, building chatbot on messaging channels (e.g. WhatsApp, Facebook, Instagram and Messenger etc) can further extend the chatbot usage and maximize benefit. A frictionless customer experience empowers businesses to achieve sustainable and long-term success. Customers should be able to talk to their brands anytime at their preferred instant messaging app. 

You may also extend your website chatbot to messaging platforms.

In fact, over 68%1of mobile phone users are on messaging channels and a survey conducted revealed that business messaging is displacing traditional engagement methods. 64%2 of consumers said they were unlikely or very unlikely to download a brand’s app, with 53%2 preferring to communicate with customer support via text. Emerging customer service preferences are accelerating the popularity of messaging.

#3 Create innovative chatbot game campaigns to increase brand awareness

Chatbot is a great tool in creating social media campaigns with high customer engagement. Brands can make use of chatbot to create innovative gamification campaigns to attract customers. The most commonly used one is comment-reply, setting up a standard keyword with chatbot to trigger automated responses or certain actions. 

Sanuker’s client showcase – Ling Nan University chatbot under Instagram feed, comment “渴望力量” to generate autoreply and kickstart conversation with end users in Instagram inbox.

However, chatbots actually can achieve more than this. We can incorporate chatbot with mini games/test to automate a large scale online campaign. For example, . IWC Schaffhausen, a luxury Swiss watch manufacturer, guided the users through a 5-question short quiz. Chatbot helped calculate and suggest the most suitable watch based on the answers that users have selected. The users can also share the result with friends or publish it on their social media page. 

Learn more about Gamification in chatbot

#4 Assign tags to your audience for remarketing and gather big data from conversations for business intelligence

Tag management is a feature that allows you to group customers which saves you time, effort, and money because it helps you optimize sending messages to the right people at the right time. For customers, getting valuable content from a company not only enhances customer’ interests, but also builds trust. We can use chatbots to collect useful data from conversation history with customers and segment them. Then companies can easily target the content that customers are really interested in and send remarketing messages to boost results. In this way, fewer messages are sent, but the delivery accuracy is higher!

#5 Seamless customer service with from Chatbot to live agent

Chatbot can save you from answering repetitive questions and attend to customer messages instantly through automation.

However, there’s always some situation where chatbot fails to handle. With a live chat feature, chatbots can direct the enquiries to the live agent team automatically. They can work together as professional advisors to customers on product/service needs. This quick interaction will make customers more connected to the company and gain trust.

Business messaging solution expert Sanuker provides companies free consultation on how to make chatbot your best tool in marketing. Schedule a free consultation with Sanuker now and we’ll be pleased to help you sketch out use cases for conversational AI to help you automate your conversations with customers!